Giant Thinkers Podcast

Steve Babcock, VaynerMedia’s Chief Creative Officer on ideation, intuition and decision making

December 20, 2016

Giants, welcome to episode #38! I’m officially back home in Sydney, Australia, after a whirlwind 2-month USA tour as part of launching my second book; how to get a mentor as a designer. I couldn’t of done it without the AIGA chapters that hosted me and of course all of you that participated. In short, I visited 15 cities, delivered 20 talks and met over 1500 attendees. Thank you from the bottom of my heart, it was truly an honor – do checkout my instagram for all the pictures of that journey, my handle is @TheGiantThinker.

Today’s guest is the Chief Creative Officer of VaynerMedia – an advertising, social-media led marketing and communications agency founded by Gary Vaynerchuk with over 800 employees and counting. We know a lot about Gary, but to hear from the CCO of VaynerMedia is a rare gem, so rare in fact that this guest has never been interviewed on any podcast, ever. I’m truly grateful to be the first and I know you’re going to find this both informative and entertaining.

Some of the topics we spoke about include:

  • Advice on how to generate better ideas faster
  • Tips on which area of design or creativity to specialise in
  • Insights on becoming a creative director
  • How to improve our intuition
  • And what it’s like working for the hustle king himself, Gary Vee.

I present to you, the man leading VaynerMedia’s creative team of titanic proportions … Steve Babcock!

More on Steve can be found via the links below:

Twitter: @stevehappens
Snapchat: @babcosnaps

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