Giant Thinkers Podcast

Ted Leonhardt, master negotiator and former Global Chief Creative Officer, FITCH Worldwide on getting what you’re worth

May 18, 2016

Welcome to episode #25! The guest joining us is a world-class expert negotiator for creatives and was the former Global Chief Creative Officer for FITCH Worldwide.

In 1985, he was the founder and CEO of the branding agency ‘The Leonhardt Group’, which employed over forty people and annually billed $10 million to clients including Nissan, Nordstrom, Charles Schwab, Electronic Arts, and Microsoft.

He’s also lectured at Seattle’s School of Visual Concepts, is a contributing writer for Fast Company, and now brings decades of experience in helping creatives win negotiations and be in control of their professional survival and creative happiness.

I’m excited for you all to listen to this episode because (truth be told) negotiating pricing and salaries, and asking for what we feel we deserve can be difficult for all creative people – it certainly was for me when I started out. Our guest shows us how we can learn to negotiate with confidence.

In this episode, we cover:

  • 10 negotiation tips; from planning ahead, to getting as much as we can
  • Why we should never do work for free
  • How to instantly handle your emotions on the negotiation table
  • Why we should ask more and talk less
  • What to do with your first offer (and it’s not what you think).

I present to you, the wise, witty and empowering, Ted Leonhardt!!

More on Ted can be found via the links below:




I’ve also included the link to my Creative Live class, featuring Ted as one of my guests: 'Get The Design Job You Want'

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